What you'll learn

  • How to grow your business

    Your instructor, Cameron Herold, is the Founder of COO Alliance and the mastermind behind hundreds of companies' exponential growth.

  • How to align your team

    Cameron will teach you how to share your Vivid Vision with your internal and external stakeholders to ensure team buy-in and company growth.

  • How to create a Vivid Vision document

    Learn how to create a written 4-5 page document that describes the look and feel of your business in 3 years' time.

Course curriculum

  • 1
    • COO Alliance Founder Cameron Herold explains how to come up with the rough draft of your "Vivid Vision"
  • 2
    What exactly is a "Vivid Vision"?
    • Why your Vivid Vision needs to be written, 4-5 pages long, and clear
  • 3
    Who writes it?
    • Learn why it's essential that the document is written by the entrepreneur
  • 4
    Why 3 years?
    • Learn the importance of why your Vivid Vision should be a vision of your company 3 years from now
  • 5
    Where should you write it?
    • Find somewhere that's "off the grid" or out of the office to do your mind mapping
  • 6
    How to make a mind map
    • Before you create a written document, you need to make a mind map with different themes
  • 7
    Sharing your Vivid Vision with your leadership team
    • Pass out your document and ask the team to jot down anything they liked or want you to build on
  • 8
    How to share your Vivid Vision externally
    • How to share the document with your customers, suppliers, and potential employees
  • 9
    How to reverse-engineer your Vivid Vision
    • Make your Vivid Vision come true by first working on the boring stuff and then practicing repetition
  • 10
    • Final words from Cameron
  • 11
    More information
    • Cameron Herold's contact information

Meet your instructor

  • Cameron Herold

    Founder - COO Alliance

    Cameron Herold

    Cameron Herald is the Founder of COO Alliance who’s known for coaching entrepreneurs and helping them build their companies and achieve exponential growth. Known around the world as the CEO Whisperer, Cameron specializes in strategic planning, operations, people, sales, marketing, and PR. He may be best known as the driving force behind 1-800-GOT-JUNK’s growth from $2 million to $106 million in revenue over just 6 years. Cameron is the best-selling author of 5 books, including Meetings Suck and Double Double. He is a powerful speaker at CEO and COO leadership events around the world, as well as a top-rated lecturer at EO/MIT’s Entrepreneurial Master’s Program. Cameron holds a Bachelors in Law from Carleton University.


$14.99/month for unlimited access to all RBA courses
$99 for 1 RBA course

  • Free

    RBA course: Your Vivid Vision

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