What you'll learn

  • How to grow your business

    Your instructor, Luke Aulin, is the CEO of RTOWN and one of Business in Vancouver's Top 40 Under 40 winners.

  • How to engage with today’s consumer

    Luke breaks down the different stages of the buyer’s journey, explaining how things have and have not changed in the digital era.

  • How to make data-driven decisions

    Learn how to measure the success of your digital marketing strategy.

Course curriculum

  • 1
    • RTOWN CEO Luke Aulin explains how your customer's digital journey is a playing field
  • 2
    Why your marketing should be story-based
    • How to weave your company's "why" into your marketing strategy
  • 3
    Customer Avatars and Today's Buying Journey
    • How to create your ideal customer profile and how the buying journey has and hasn't changed over time
  • 4
    Social Media
    • Reaching your target audience, paying to play on Facebook, and creating shareable content
  • 5
    Search (SEO and SEM)
    • The difference between organic (SEO) and paid (SEM) search and the pros and cons of each one for your business' marketing strategy
  • 6
    • The importance of mobile-responsiveness and social proof
  • 7
    What is a call-to-action (CTA) and why is it important?
    • Conversions
  • 8
    How do you measure digital success?
    • Leading and lagging indicators
  • 9
    Conclusion and Advice for Entrepreneurs
    • Final words from Luke
  • 10
    For the Tool & More Information
    • Customer profile tool to download
    • Luke Aulin's contact information

Meet your instructor

  • Luke Aulin

    RTOWN Co-Founder & CEO

    Luke Aulin

    Luke Aulin has been practicing entrepreneurship since 2001. After leading two failed startups, he became an intrapreneur at a software company in 2005, where he turned two business units into multi-million dollar businesses. In 2013, he co-founded RTOWN—a BC-based digital marketing agency dedicated to helping local businesses succeed. As RTOWN’s CEO and Mayor, Luke has grown the company into one of the top 15 largest digital marketing companies in BC. Luke is the recipient of Business in Vancouver’s prestigious Top 40 Under 40 Award. He is a thought leader in the world of entrepreneurship who’s dedicated to helping fellow business owners realize their dreams. His heart is sometimes bigger than his brains.


$14.99/month for unlimited access to all RBA courses.
$99 for 1 RBA course.

  • Free

    RBA course: Getting Digital Ready

    Buy now