What you'll learn

  • How to grow your business

    Your instructor, Cameron Herold, is the Founder of COO Alliance and the mastermind behind hundreds of companies' exponential growth.

  • How to get free press coverage

    Cameron will walk you through his 3 steps for PR success—know your angle, know your audience, and then pick up the phone.

  • How to build an internal PR team

    Learn why you should hire people who are sales-trained, good at multi-tasking, and optimistic.

Course curriculum

  • 1
    • COO Alliance Founder Cameron Herald explains what "free PR" is
  • 2
    How does the media make money?
    • Understand and leverage the value of your content
  • 3
    How do PR firms work today?
    • Learn the reasons why a PR firm is not the way to go
  • 4
    Three easy & critical steps for success
    • Why you need to know your angle, know your target audience, and pick up the phone
  • 5
    What to say during a phone call pitch
    • Cameron's key phrase for success and reasoning for hiring sales (vs. marketing) professionals for PR
  • 6
    How to prepare for film and photo shoots
    • Establish your 5 core points for messaging, strategically place your logos, and dress to impress
  • 7
    How to craft your angle
    • Why it's important to present your story's key elements in bullet points
  • 8
    Case studies for inspiration
    • What is the media looking for? What does their audience like? And how can you craft your story in a way that matters to them?
  • 9
    How to get the attention of bloggers and podcasters
    • Spoiler alert: it's the same as getting the attention of traditional media outlets.
  • 10
    How to build an internal PR team
    • Hire people who are multitaskers, sales-trained, good on the phone, and optimistic
  • 11
    How to amplify your PR and make sure the buzz doesn't die
    • Share your coverage on social media, with your email list, and with your employees
  • 12
    Conclusion & Checklist
    • Final words from Cameron.
  • 13
    More Information
    • Cameron Herold's contact information


$14.99/month for unlimited access to all RBA courses
$99 for 1 RBA course

  • Free

    RBA course: Getting Free PR

    Buy now

Meet your instructor

  • Cameron Herold

    Founder - COO Alliance

    Cameron Herold

    Cameron Herald is the Founder of COO Alliance who’s known for coaching entrepreneurs and helping them build their companies and achieve exponential growth. Known around the world as the CEO Whisperer, Cameron specializes in strategic planning, operations, people, sales, marketing, and PR. He may be best known as the driving force behind 1-800-GOT-JUNK’s growth from $2 million to $106 million in revenue over just 6 years. Cameron is the best-selling author of 5 books, including Meetings Suck and Double Double. He is a powerful speaker at CEO and COO leadership events around the world, as well as a top-rated lecturer at EO/MIT’s Entrepreneurial Master’s Program. Cameron holds a Bachelors in Law from Carleton University.